Give Blood. Give Power. – Champions for Children. // German Red Cross 2014

The German Red Cross teamed up with the Bundesliga to encourage footballers from across the country to donate blood and inspire sick children with the will to win and the power to prevail. Blood bags were labeled with the names and pictures of German football heroes. As most children in Germany are big football fans, the idea of having the blood of their favorite player running through their veins encouraged them and gave new hope. They acted as role models for amateur players and other fans in a big PR-campaign. The footballers promoted the action to their fanbase on social media and reached 20 million. Additionally, a billboard campaign and posters appealed for blood donations from regional football clubs in Germany.