Facebook "More Together" On Platform

How do you make a social media campaign for the mother of all social media? A Facebook campaign for Facebook on Facebook? By using their most important currency – groups. As part of a global campaign, we created 24 films, in 3 different formats, all working under the motto “More Together”. About 160 cast members helped paint the colourful world that spreads through Facebook groups – from single fathers in Black Forest, through voguing in Berlin to disapproving Corgis. A massive campaign, showing the vast variety of communities they have.